Synesthesia

(E3 2010 - Child of Eden trailer (HD 720p))

Synesthesia - a sensation that normally occurs in one sense modality occurs when another modality is stimulated (Source http://wordnetweb.princeton.edu/perl/webwn?s=synesthesia).

With technology and gaming moving towards more tactile experiences for the consumer, we are all probably going to start hearing this word a lot more.  Games and Movies will move beyond hearing and seeing the actions on screen, soon we'll be able to feel them too.  Although this has all ready happened with gamings inclusion of vibration, developers are all ready looking to go even further than that.  But doing so slowly.  It seems they want to fully conquer visual media with 3D and holograms first.

(Note: Child of Eden is created by Tetsuya Mizuguchi, creator of Rez, and will be published by Ubisoft for both the PS3 and Xbox 360.  This video is used because Rez aimed at immersing players in Synesthesia, and this game is supposed to be its spiritual successor.)